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Content Typing Job Training

Training Curriculum

While the field of content article writing can be quite lucrative, it’s wise to consider the underlying reasons and motivations for wanting to begin this specific type of job.

Getting Educated
We will need to get you trained on how to do this program. We will assure you it will be painless. Just keep in mind the reward is worth your time to go through the training we provide. Out of all of our members/colleagues, we have yet to have anyone tell us this was a waste of time. As a matter of fact we get about a 99% positive response for all the members who have gone through this program.

No Experience Required
Many times you see this mentioned by different companies and you usually want to run the other way. Not this program! We designed this for someone who has never written an article in their life, and why we will cover every detail you need to learn to be a successful content writer. We leave no detail out of this program.

We will take you from start to finish, and let’s start by giving you an understanding of where this program originates from.

Training Curriculum:
Module 1 – Is Being a Content Article Writer Right For You?
Module 2 – Understanding the Basics of SEO
Module 3 – Keyword Research
Module 4 – Website Content
Module 5 – Keyword Research Tools
Module 6 – Getting Started – Understanding SEO Content Articles
Module 7- How to Write SEO Content Articles
Module 8 – What to Charge for Your Articles and Getting Paid
Module 9 – Great Niches to Write Articles About
Module 10 – Getting to Work
Module 11 – Writing Content Directly For Websites/Blogs

Module 1 – Is Being a Content Article Writer Right For You?

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Are You Ready to Be a Content Article Writer?
As exciting as beginning a new job sounds, you need to take the time and make a plan to succeed. Successful businesses or careers don’t just spring into existence overnight. They take plenty of planning, management and active involvement to build them to a point where they might be considered successful.

There is also a shift in mind-set that goes along with being self-employed. Instead of your employer or manager assigning your daily work tasks, this is something you’ll be doing on your own. That might sound like fun at first, but the reality is that many people struggle to be self-motivating.

Some newly self-employed people find that they’re happy to get the fun jobs done, but they’ll procrastinate about the more mundane jobs. Putting off the jobs you don’t necessarily enjoy could be detrimental to your business.

What we are getting at is that you will need to commit to doing this program, and it will grow to any limit.

Who Should Be a Content Article Writer?
If you really feel compelled to run your own business, or be self-employed and aren’t put off by the challenges ahead of you, then you could just be the right type of person to begin a content article writing career.

There are some common attributes that many successful entrepreneurs and self employed people share. These include:

• Vision
• Passion
• Drive
• Ambition
• Motivation
• Dedication
• Determination
• Persistence
• Patience

Don’t panic if you don’t posses all of these attributes. Many of them can appear once you begin your business, such as a sudden increase in the amount of motivation you feel when thinking about work. Others may appear over time, such as patience and persistence. You may also learn a lot of determination as your writing career grows and requires more focus and time.

Of course, there are also examples of extremely successful business people who don’t share all of these attributes. They simply had a strong desire to work for themselves and earn enough money to enjoy a really stunning lifestyle.

The point is, the only person who really knows whether you should start your own content article writing career or not is you.

Why Should You Be a Content Article Writer?
Starting a content article writing career while the industry is still poised to expand and grow can be a wise decision. An increasing number of people are coming to rely on content article professionals in order to improve the rankings of websites/blogs and increase online visibility.

Search engine optimization content article writers is a highly sought after profession, not just for those people wanting to enter the industry as article writers, but by SEO consultants, webmasters, web designers and business owners as well.

Why Content Article Writing Is a Much Sought After Profession

There are multiple reasons why content article writing is a highly sought after profession.

Freedom
The freedom to work your own hours, from the comfort of your own home and still earn a very healthy income is appealing to many people. This factor alone has contributed to the increase in popularity of content article writing as the profession of choice for many people.

Growth Industry
With the economy not exactly recovering the way experts predicted it might, there are many businesses struggling to continue any kind of stable operation, let alone plan successfully for growth and expansion. Yet, content article writers are booming all over the world, despite all the doom and gloom surrounding them.

Highly In Demand
As more people turn to the Internet to source better value for products and services, traditional business people are finally realizing the benefit of establishing a strong online presence for a brick-and-mortar business. Of course, these business owners aren’t capable of doing this alone, which means there are more and more of them seeking out professional content article writers to help them achieve the results they’re seeking.

Earning Potential
The demand for professional content article writers is often reflected in their rates of pay. Established, content article writers can earn substantial amounts of money, simply because they can bring returns on investment, therefor increasing revenue for big sized businesses.

These are just a few of the major reasons why content article writing is such a highly sought after profession. Regardless of the reasons, it’s obvious that the industry will continue to grow and flourish for a long time to come.

Seizing a Huge Opportunity
The fact remains that the content article writing industry is still in its infancy. While there may be plenty of webmasters and business owners wanting to get their businesses online and visible in those search engines, this is just a drop in the ocean to the sheer number of businesses who haven’t yet made the move.

The best possible way to forestall any level of competition is to seize the opportunity in front of you right now. Get your content article writing career off the ground and running sooner rather than later. This gives you the chance to establish your name and develop a strong client base now.

It also means your career will be considered more favorably as a long-running, successful business by new clients viewing your proposal over a new-comer’s proposal in a few years time.

Full-Time or Part-Time
The transition between a full-time salaried job as an employee over to a full-time self-employed content article writer may require some careful thought.

There are intrinsic advantages to having the time available to work on establishing a business on a full-time basis. However, there are equally as many advantages inherent in operating a career on a part-time basis in the initial stages of development.

Will This Be Full Time Or Just A Hobby?
As each person’s financial situation and time commitments are unique, it’s important to consider the benefits and disadvantages of beginning a new business or career based on an individual perspective.

Having the time available to focus solely on building and sustaining an online business or career full-time can mean establishing that consultancy more quickly. Yet being financially dependent on a fledgling business with fluctuating revenue levels can be challenging.

Conversely, working on a part-time basis around existing time constraints can limit how much time is available to establish a new business or career. Remaining in paid employment throughout the week and only working on content article writing after work or on weekends initially may be useful to keep income levels stable. It also allows you the time to assess whether a content article writing is the right career option before committing too much time.

Is this a Good Time for You to Start an Content Article Writing Career?
The media bombards us with a plethora of negative press regarding the sorry state of business recovery following the Global Financial Crisis of a few years ago. This often leads people to believe that beginning a new business or career in this economic climate will be a bad move.

Yet, despite the consistent levels of negative press, thousands of new businesses have begun and prospered during difficult economic times all over the world. Especially online.

The shift towards online business for many real-world business owners has seen a massive influx of people seeking ways to expand their online operations further.

Essentially, this means right now is the ideal time to begin an content article writing business or career. The opportunity exists right now to develop a strong brand, a solid reputation and a profitable business while the industry is still in a growth phase.

A smart content article writer will use timing to advantage to establish a reliable client base and position the business well to withstand any onslaught of competition that may arise in the future.

Home-Based Business
Operating a small home-based content article writing business or career can mean working in an available space in your house usually on your own for large periods every day. It also means you will be the person responsible for all aspects of the business operation.

While working from home can sound like an attractive option for many people, think for a moment about the tasks you will need to work through each day in order to earn your revenue.

You may find that time management becomes one of your more important skills as you learn to juggle a day’s worth of content article writing work around invoicing, book-keeping, and communicating with publishers or clients.

Starting Small
There are benefits to starting small with your article writing. Working alone to establish clientele and work load can keep business costs to a minimum or at no costs while the business is growing.

Being a solo content article writer during the initial stages of your business growth can also give you perspective on whether this is the right business decision for your personal future career path.

This also offers the opportunity to put working methods and guidelines into place for how you prefer things to be done within your business that can be followed by future employees as you begin to expand.

A smaller business operation can be far more competitive on price for services provided. This could offer an advantage when competing for new business against a much larger company.

As the workload and client base increases for your business, you have the freedom to charge more for your articles, as well as employ a staff to help you if you choose.

Saving on office space and equipment
If you have the space available at home, consider setting up a dedicated home office. A spare room is ideal for this purpose. If you don’t have the room inside the house, consider converting a basement or attic space into a dedicated office.

Obtain Your Federal Tax ID
A Federal Tax ID can be obtained from the Internal Revenue Service and done directly through our EIN tutorial located in our “Resources” section in left side menu.

It is a good idea to have an EIN for this opportunity. It will most importantly protect your personal SSN, and publishers like to see EINs as well as it will make you look more established. Using an EIN is completely optional.

Accepting Payments
As many online businesses are truly global, you may find you have clients ordering work from different parts of the world. You can choose to only accept payment in your own home currency, or you can charge a price that equates to the identical amount of money, but is received in the client’s own base currency.

While some banks will allow you to accept payments in foreign currencies, you may find that the exchange fees charged by banks to accept, exchange, transfer and confirm those funds could be prohibitive.

The solution is that many online businesses choose to use the services of Third Party Merchant Accounts to facilitate easier global payments. The largest and perhaps most well-known of these is PayPal.

Using a third party merchant account such as PayPal can give your clients an easy way to pay you for your articles without giving out their personal banking details. It also allows you to accept payments in currencies other than your own, which is especially handy if you have clients from other parts of the world.

We do provide a tutorial on how to set up a free PayPal account in the “Resources” section in the left side menu.

You will also have the ability to get paid by mailed check, or direct deposit as primary payment methods.

If you can’t receive money by PayPal, mailed check, or direct bank deposit – Don’t Worry… we have payment solutions for just about every country, and every situation, which we will give you details on in the program. So rest assure you can get paid for your articles.

 

Module 2 – Understanding the Basics of SEO

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We will spend a little time explaining SEO in this module 2. It is not important to know the technical details we will present, just the basics on how SEO works with the search engine rankings. This section will be good reference in the future if you do need to know more in depth details about how SEO works.

SEO is one of the most important things to have a basic understanding how it works and is why we will spend a little extra time on this section.

Far too many business owners and web designers focus only on how a website looks on the surface. As long as it appears to contain professional graphics, shows off the company name, and contains video or flash animation and other eye-catching features, the vast majority of Internet users believe it is all they will need in order to maintain a professional online presence.

These features are useless for SEO purposes. Search engine spiders are unable to ‘crawl’ flash animation. Search engines are also unable to follow links embedded in Javascript code or hidden behind graphic navigation bars.

A professionally created website will be difficult for customers to find if it is not listed within the search engines and ranked at a high enough level to be seen within the first page or two of the results listings.

With the correct SEO assistance, it’s possible to turn a professional-looking site that is difficult to locate into a website that receives greater visibility in terms of being located easily within the search engine results.

What Is SEO?
Search engine optimization, or SEO, is the process of tweaking and increasing a website or web page’s visibility within the search engine result listings.

There are various aspects of SEO that should be considered, as they can each play an integral role in assisting with search engine rankings. These include keyword research and correct density, latent semantic indexing, inbound links, deep-linking internally on the site, meta tags, title and header tags, and many more besides.

When each of these aspects is dealt with correctly, they can allow that website to be found more readily in search engine results by people looking for the same topic or information provided by that site.

Since search engines first began, website optimization has changed and evolved as new technology continues to emerge. In order to remain competitive, webmasters and SEO consultants are required to keep up with those changes in order to continue seeing the results they expect.

Brief History of SEO
The first search engines began cataloging and indexing websites in the mid-1990s. In those early days, webmasters simply needed to submit the URL of their website to various search engines, which would then send a crawler, or spider, over to the page to check out the information there, search for other links from that page and index its findings.

It didn’t take long for webmasters to figure out that getting a site ranked well on those search engines meant an increase in traffic and visibility for them. They simply needed to select a keyword or niche subject, submit this along with the URL and it would be listed in that particular category.

By 1997 a plethora of SEO practitioners began touting their abilities to increase website search engine rankings. This also gave rise to two different and distinct types of SEO practices: white hat and black hat.

White hat practitioners focus on good quality SEO that would benefit the website and the business behind it over the long term, while black hat practitioners focus only on ways to ‘trick’ the search engines into giving sites high rankings for their chosen keywords, whether they were deserving of them or not.

In 1998, Google was founded by two Stanford University graduates, Larry Page and Sergey Brin. Google’s simple design made it immediately very popular, but it was the more in-depth ranking system that provided users with more relevant search results that gave rise to its subsequent market domination.

Over the following decade, search engine algorithms became more complex in an effort to continue bringing high quality, relevant results to users seeking the information they wanted.

How SEO Can Help with Search Rankings
In the early days of the Internet, a common misconception abounded that if you built a website, people would visit it. They would find you and arrive on the site to buy whatever that site was promoting, selling or otherwise displaying.

The Internet is bigger than the majority of people really comprehend. There are literally billions of websites in cyber-space, which makes it extremely difficult for a regular user to stumble across the one he or she wants by accident.

This is where search engines play such a critically important role for Internet users and website owners alike. When a user wants to find information about a particular topic, product or service, all that’s required is a simple search query on a search engine. The search results return lists of options to browse that relate to that search term.

Search engine optimization is about finding ways to enhance a website’s visibility on search engine results. The right SEO tactics can take a website from being virtually impossible to find, up to being displayed clearly on the first page of those results. This makes it far more likely to be seen and visited by people looking for information about that site’s topic.

Choosing the right search terms to optimize a site for is critical, but it’s also vital to understand what users are actually searching for and then optimize the site to suit.

Google Ranking Requirements – Websites Need More Updated Content
As of August 2012 Google has changed the way they rank websites and blogs. Many websites that relied on back links and were not updating their content got hit hard. Many smaller websites were even put out of business when they lost their top rankings. The new guideline Google is using to rank site is updated content. Websites and blogs are scrambling to get updated content. This is why this opportunity will get even busier than it is already seeing.

Read this article about the new Google “Panda” ranking update at the below link:
http://moz.com/google-algorithm-change

Why SEO is Crucial for Online Business
In order to compete with online business in a professional manner, a business owner needs to understand the relevance of targeting the SEO for a website to appeal to the specific search terms a potential customer may choose to enter into a search query.

Those sites that contain optimization that specifically address these needs are the ones that show up in the search results and ultimately receive the visitors from search engines.

By working on the correct SEO tactics to bring out what that business’s customers are really searching for, this can help to seriously increase a website’s rankings and give those customers exactly what they want.

The Role of an SEO Content Article Writer
A SEO content article writer is a professional who works to improve the search engine rankings of a website to increase visibility by providing the needed content the search engines are looking for. The are many aspects of content that is needed for websites or blogs get better rankings from the search engines, and providing article content is one of the major factors.

We will go over in more detail about content and what it means to websites or blogs a little later in this program.

Search Engine Fundamentals
The vast majority of Internet users know exactly how to use a search engine to find the information they seek. Yet not many people are actually aware of the more essential functions behind how search engines work.

In order to really understand the power of SEO and how it can benefit any website, it’s important to understand what goes on behind the scenes of the search engines – and how a professional SEO consultant uses that information to a client’s advantage.

The Definition of a Search Engine
Search engines, like Google or Yahoo! or Bing are essentially massive directories of the websites on the World Wide Web. In order to determine which sites belong at the top of those search engine results and which ones don’t, they use a series of complicated algorithms to rank them, plus human input.

Since their inception, search engines have grown enormously to the point that the vast majority of Internet users are dependent on them to find the information they want. Search engines are also vital to the existence of any business hoping to do well, both online and offline.

How Search Engines Work:

Web Crawling
Search engines retrieve information about various web sites by reading the HTML code behind the site using a Web Crawler, or spider. This is an automated program that is designed to follow every HTML link on a web site, unless that file has a specific command written within the robots.txt file instructing the spiders not to follow a particular link.

Indexing
Once the information has been received, it’s analyzed to calculate how the search engine should index that website within its database. The information is sorted and compiled by comparing words from aspects of the site itself, such as titles, headings, meta tags, keyword density, number of back-links and page content for validity of search terms.

Ranking
Depending on the information collected, search engines will run it through various algorithms to calculate whether a site with particular words or phrases matches a search query or not. Those websites with the highest relevance to the parameters a user has entered into a search query are the sites listed as the highest in the search engine results.

However, the algorithms take this a step further, as there are potentially millions of websites that contain the same words or phrases. Their computations are also designed to estimate out whether some sites have higher relevance, more popularity or are considered to be authoritative on a particular subject.

Differing search engines have vastly different algorithms for how websites are ranked and how the best results are determined to display their users in the search results.

Search engines are also known to change their ranking methods to facilitate higher validity of search results as various new technologies evolve. This can mean an SEO professional is required to remain up to date with any changes within the industry, as what may have been a valid method improve search engine rankings in the past may have become obsolete today.

The Core Fundamentals of SEO?
SEO as a strategy, is comprised of a number of key fundamentals and procedures that when combined, produced desired rankings within search engines for selected keyphrases. As we all know, when performing a search on the internet, we are given a set number of results that are considered most relevant to our search term. But what exactly determines these search results and how can we leverage SEO as a means of ranking certain websites higher?

We’re going to look closer at the very fundamentals that define “search engine optimization” and how, by implementation, they can assist with the improved overall rankings of a website for given search terms.

Common SEO Terms
Within any industry, there are some common ‘jargon’ terms that are specific to the SEO industry and its applications. Listed below is a brief explanation of some of the more common SEO terms a professional SEO consultant will need to understand and implement in the course of enhancing a website’s results.

Inbound Links
Inbound links are also commonly known as back-links. These are hyperlinks from other websites that point to the focal website. Search engines do take the number of inbound links directed to a website into consideration when calculating search engine rankings. A good number of quality inbound links is considered to be an indication of an authority site, which is one factor inherent in improved rankings.

What Are Meta Tags?
Meta Tags are sections of HTML code that is inserted into the header section of a web page’s source code. These tags are used to tell search engines about the web page’s description and chosen keywords.

What is Page Rank?
Google Page Rank is a number given to a web page to indicate its importance. Page Rank numbers begin at zero for least important, up to a maximum of 10 for most important. Page Rank is determined by a number of complex algorithms that include number of quality inbound links, internal links to other pages within the same site and outbound links, among other considerations.

What Does SERP Mean?
SERP is an anagram for Search Engine Results Pages. Any query entered into a search engine will return multiple Search Engine Results Pages compiled of sites believed to be most closely relevant to the search terms entered.

Title Tags
Title tags define the title of a web page within the HTML code and are usually shown at the top of the browser bar. This is also the title displayed in search engine results for that particular page. Ideally the title tag should contain strategically chosen keywords or phrases to help with SEO efforts. Title tags are usually inserted into the head of a HTML document, and are written as follows:

<meta name=”TITLE” content=”Web Page Title Goes Here”>

Description Meta Tag
The description meta tag is a section of the HTML code that is inserted into the header section of a web pages source code. While the keywords in the description tag are not thought to affect a page’s ranking overall, a good description can increase the chances of someone clicking on that page to find the information they’re searching for. The description shown is generally limited to around 150 characters in search engines, so writing more than this in the description becomes futile. The description is usually written into the HTML code as follows:

<meta name=”DESCRIPTION” content=”Description of website content enticing visitors to visit the site”>

Keywords and Keyword Phrases
Keywords and keyword phrases are the words used to optimize a page to meet the criteria for those search results. Ideally, the keywords chosen should closely relate to the desired search terms a user will enter into a search engine in order to find a specific website. The keywords chosen should be researched thoroughly. Using single-word broad keyword terms may not yield the type of visitors desired for that site. However, targeting specific keyword phrases that will be most likely to appeal to visitors pertinent to what a site offers will result in a far greater number of targeted visitors who will have an interest in the information on the site.

Keywords Meta Tag
The keywords meta tag tells a search engine spider what keywords and keyword phrases are relevant to that web page. Search engines will compare the keywords within the keyword meta tags with the keywords apparent in the Title, content and various other areas of that page to determine relevance to a particular search query. The keyword meta tags are inserted into the head of a HTML document and are written as follows:

<meta name=”KEYWORDS” content=”targeted keyword, keyword phrase, alternative keyword option”>

Sitemap
A Sitemap is an file that allows a webmaster to list all the URLs from a site to inform a search engine of all the pages available to be crawled. It is possible to include additional information regarding each URL, if desired, such as the date the file was last updated, or highlighting more important URLs within the site.

Onsite Optimization
Onsite optimization refers to any SEO work done on the actual site in an effort to improve the search engine rankings. This includes adding keywords at the right density throughout content, adding Heading tags where necessary, tweaking the meta tags accordingly and creating a sitemap.

Offsite Optimization
Offsite optimization refers to any SEO work done outside of the site in question in an effort to improve the search engine rankings. This can include creating backlinks, or inbound links, from other sites.

Again, don’t worry about knowing all the details of these technical terms, we just want to have you familiar with how SEO and search engines work. This chapter can be used more for reference if needed while you are creating your articles for SEO.

Module 3 – Keyword Research

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The following have long been considered the foundation and most important aspects of solid SEO.

By far, the most important aspect and the key foundation for any SEO campaign is based upon keyword research. Without proper keyword research and planning, the likelihood of ranking a website or blog high in the search engines is slim. Typically not only are marketing efforts centered around keyword research, but also site design and architecture. Onsite navigation is usually also part of the keyword strategy.

The basic fundamentals of most keyword research strategies focus on keywords or phrases of high volume with minimal competition. Without getting into the various dynamics of this, the sole purpose of implementing such strategies is to firstly ensure sufficient demand, and also position the site in a way that captures this search volume to receive highly targeted relevant visitors.

Most SEO firms and consultants will base their keyword planning upon a multi level keyword topology. Which, in simple terms, means that they target primary, secondary and also long tail keywords as part of their overall campaign. These are explained further below.

The Purpose Behind Keyword Research
The basic purpose of keyword research is quite simple. Proper keyword research provides a foundation, or “blueprint” of which to build the proposed website upon. This maximizes both potential search engine rankings and the traffic drawing potential of the website itself.

Once this is achieved, the website is then in a better position to generate revenue through sales, advertising and other means. At the end of the day, more traffic usually means more money.

Primary Keywords
Primary keywords are generally search terms that receive the largest amount of search volume, and in most cases, contain the highest amount of competition from other competing sites. Whilst primary keywords are usually the most attractive in terms of getting traffic, they are quite often the hardest terms to rank for. This is generally because there are a lot of other site owners trying to rank for the same term. Ranking for primary keywords isn’t impossible, but to do so, may take months of continuous and highly targeted efforts.

Secondary Keywords
Rarely do SEO professionals rank a site based purely on one keyword alone. This is where secondary keywords come into play. Ranking a site for one keyword may be great, but ranking a site for dozens of keywords is a lot better, especially if there is sufficient traffic to support it. Secondary keywords make up part of the overall SEO strategy – that being, ranking the site high for multiple keyphrases and thus, bringing in the most amount of traffic. Secondary keywords are a great way to do this, and may also be easier to rank for, due to a much lower number of competing web pages.

Long-tail Keywords
The term long tail keywords may sound unusual but its common amongst SEO professionals. Long tail keywords are typically made up of a number of words to create a “long phrase”. According to wikipedia, “the long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases.”

There are both advantages and disadvantages to targeting long tail keywords. The advantages are that long tail keywords typically have much less competition, making them easier to rank for. The other advantage is that long tail search phrases are usually much more targeted. Meaning that, the end user performing the search is being much more specific about the search term entered. For SEO professionals, this is a fantastic opportunity to attract very relevant and highly targeted search terms which may lead to increased revenue through sales, or affiliate marketing. The disadvantage however of targeting long tail keywords is that, in most cases keywords like this attract much lower search volume and therefor bring in less traffic.

Examples of Keyword Types

Primary keyword
Blue widgets
Secondary keywords
Red widgets
Yellow widgets
Long tail keywords – (Also known as Keyword Phrases)
Download blue widgets online Australia
Purchase blue widgets with red trim
Where to buy blue widgets for cheap

Performing keyword research can be done a number of different ways using a variety of keyword research tools and software. Some of the most common are:

• Google keyword tool
• Market Samurai
• Yahoo/Overture keyword tool
• Google suggest
• SEO Book
• Google trend
• Wordtracker
• MSN keyword forecast
• Hitwise

There are certainly more tools available, but we won’t be going into that in this particular chapter, but we will be going over this because it will help you locate the keywords needed for the article content. The basics of these tools are all very similar, to research search traffic volume based upon specific key phrases for marketing purposes.

Module 4 – Website Content

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Before we continue, let’s define what falls within the realm of Website content —at least as far as SEO is concerned:

• Onsite navigation and website structure
• Articles, videos, blogs and images etc
• Headings, titles and descriptions

As a content writer your primary concern will deal with the articles, titles, and descriptions. The webmaster (website/blog owner or website/blog admin) will deal with all the other content mentioned above.

When will Websites Need Content?
A website will set in their meta tags how often they want the search engines to visit their site in most cases. So the more often the search engines visit, the more benefit the website or blog has to rank higher on the search engines.

The usual setting for the search engines a website or blog will have is:

• Never
• Monthly
• Yearly
• Always

If a website has their setting to “Always” then this site is in need of consistent content updates. If the website is getting visits daily and the search engines don’t see a change in content this can actually cause the website or blog to be indexed farther from the top pages.

Most websites and blogs are set to “Always,” so this tells you that the need for content is off the charts.

Content is something that websites or blogs most likely are going to need a lot of. Content is typically something that webmasters begin organizing immediately after the completion of keyword research. Content may be time consuming to websites and blogs, so its best to have this outsourced to free the webmasters to focus on their business. You will be the person they will outsource these tasks.

How Many Words is Enough?
Content may likely vary between campaigns, however a general rule of thumb that seems to be consistent amongst most consultants is article word count. Typically articles containing between 300-500 words seem to be most effective for SEO purposes. This is due to a variety of reasons. Not only can articles of this length capture selected keywords but they also cater for longer tail keywords, which is great for additional organic search.

Its always best for websites or blogs to vary their word count also, so the articles are of different lengths. This way they appear less “fabricated” and more natural in the eyes of the search engines. So because of this you will see article needs as low as 100 to 300 words, and as high as 1000 to 1500 words. Of course the longer articles will pay you more money.

Content Development
There’s a saying, ‘content is king’ in the online world, and nothing could be more truthful, especially from an SEO perspective. Content is the main asset of any website, and its this content that gets visitors, and hopefully keeps them coming back. The principle of gaining traffic through content is simple – focusing, and writing about subjects that people are actually searching for. This is where the leverage of keyword research comes into play. Keyword research determines the content to be published, and in turn, the expected traffic as a result.

However, this doesn’t necessarily mean doing some keyword research and publishing content onsite. When it comes to submitting content, there are certain rules that must be followed. That is of course to maximize your SEO content writing efforts. Failing to do so, could result in de-indexing of websites, and of course the publishers and websites don’t want to see that.

Here are a few considerations one must make when publishing content. These are :

• High quality content
• Keyword density
• Keyword integration

We will go over these three important considerations in more detail:

High Quality Content
High quality content is an absolute must for websites, or blogs to rank well within a particular niche. There’s absolutely no point in publishing rubbish content. Poor quality content will make it harder for websites, and blogs to gain natural inbound links and most likely increase bounce rates and less visitor frequency – all of which reduce your traffic.

By publishing high quality content articles, visitors will stay onsite longer, view more pages, and be more likely to share page links with others via various sharing means. Webmasters may also link back to websites or blogs if they feel their visitors may find your content articles useful.

Keyword Density
What is keyword density?

Keyword density is the percentage of times a keyword or phrase appears on a web page, (within content) compared to the total number of words on the page. Personally, our colleagues always aim for figures between 3 and 5% density. Certainly no higher than 5%. Anything higher than 5% we feel is ‘unnatural’ and begins to read more for search engines rather than actual readers. As search engines become smarter, they can detect what’s known as ‘keyword stuffing’ which I will cover soon, and this may result in penalties or lower rankings.

To ensure maximum SEO efforts are rewarded, it is important to have content written naturally, including a number of variations of the set keyword – and of course, avoid keyword stuffing at all costs.

We will explain more about the importance of keyword density when it comes time to start writing your articles.

Keyword Integration
Keyword integration is how your content incorporates and reflects your keyword research efforts. For example, lets say that you are wanting to target the following keyword “blue widgets las vegas”. An example of a title to reflect this particular keyword would be “Where to find blue widgets in Las Vegas”. Even though its not exact, the search engines will still give it credit, and at the same time, it looks far more natural to human readers.

There are conflicting theories about the positioning of certain keywords, how often they should be inserted into the page and how many variations of that particular keyword as well. Typically I try to avoid getting too caught up in the technical aspects and conspiracy theories surrounding this topic. So long as my content covers the subject well, contains my chosen keywords (and also some long tail keywords) whilst looking natural then I feel that this should be sufficient.

As said, it’s important to integrate search terms into your content in a natural fashion so that the terms make sense in context and complement the overall message of the page content. Do not indiscriminately load your content with terms that do not make sense in context, as doing so will leave a negative impression on visitors once they arrive at your page, and could be considered spam.

Before finishing up on the subject of content, we would like to touch on two other aspects of online publishing. These are two topics that I feel must be mentioned as they can really hurt you in terms of achieving decent rankings. These are :

• Duplicate content
• Keyword stuffing

We will touch on these two subjects:

Duplicate Content
What is duplicate content?

Duplicate content is content that has been published on the internet in more than one location, or URL. This becomes problematic because it’s difficult for search engines to decide which version is more relevant and the best quality to a given search query. To provide the best search experience, search engines will rarely show multiple, duplicate pieces of content and thus, are forced to choose which version is most likely to be the original and de-index any potential copies.

Therefor submitting duplicate content is not the best practice and most certainly something to avoid. If you’re going to publish to the web, make sure its always high quality, original content.

Keyword Stuffing
Keyword stuffing is the practice of purposely adding a certain keyword or phrase continuously within a page. From an SEO perspective this is highly considered to be unethical. Keyword stuffing is usually done in an effort to rank highly for that keyword, however doing so, usually has the opposite effect.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.

Content Uniqueness
Unique content, in its simplest form, is material on a website or blog that is completely different from content anywhere else on the internet. It is unique. The term usually refers to written words on the page, but can apply to other areas, such as charts or graphics, as well.

As they have changed, search engines are growing much more concerned with unique content. Although nobody knows the exact algorithm for the major search engines, it has become very clear that unique content is rewarded by increased page rank, and duplicate content is punished – sometimes quite severely. Duplicate content is content that is identical to material found on another website.

You will see in this program as well in our article writing tricks and tips we keep this in mind. So when you do your articles with this program you will be providing unique content.

SEO Content Articles

Did you know that almost 75% of people perform online research before making a purchasing decision. This is an increase from 49% from back in 2010. This is showing a trend that is growing that people are relying on search engines to provide them with what they need to make a purchase.

The bottom line is with these figures it is more important than ever that online businesses have their products or services sitting front of these people.

To get their products in front of people, online retailers have to dispense more information online, and to do this more content needs to be produces. This means more work for SEO content article providers (You).

With SEO everything starts with content. The way search engines find relevant information the searcher is looking for is by the keywords in the content.

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! Bing, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

Example: Let’s say you run a website about wedding accessories that was getting very little traffic. One of the best ways to drive traffic to this site is to have keyword rich articles (ie content) about wedding accessories. To find out which keywords web surfers use the most often when searching for wedding accessories is to use keyword analyzer tool (aka keyword research tool)

Module 5 – Keyword Research Tools

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Think of a keyword research tool as “electronic synonym generator.” What do we mean? Basically it creates alternate words/phrases.

This is what a keyword research tools are. They will even go a step further. They tell you for example, how popular a word/phrase is by showing you things like Search Volume and Advertiser Competition.

Search Volume, as described by Google’s research tool is:

“Statics showing the relative number of users searching for that keyword on Google. The low number represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.”

Advertiser Competition as it relates to Google’s keyword research tool is Statistics showing the relative amount of advertisers bidding on that keyword.

Now that you’re educated on the terms used, we will explain the important factor which is the “Search Volume.”

To locate search volume you can use special keyword research tools such as we will explain here with “Trellian’s Keyword Research Tool”

Try Trellian’s Keyword Research ToolCLICK HERE

After you open the Trellian’s Keyword Research tool, you will see the following page:

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Captcha Code: You will need to enter the provided Captcha code to get the keyword suggestions by Trellian.

Enter Keyword/Search: For training, enter “wedding accessories” in the “Enter Keyword” box.

After you have entered “wedding accessories” as the keyphrase, click “Search”

This is what the Trellian keyword research tool will give you:

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As you will see Trellian will give you the relative keywords and keyword phrases related to “wedding accessories.”

It will show you first the data for the keyword or keyphrase you selected. It then will give you suggestions for related keywords for you to view.

Take a look at the “wedding accessories” keyphrase and suggested keywords/keyphrases.

Total: The total column will give you the estimated amount of times the keyword is being searched on average in a month. The higher the number the keyword has, the more searches it will get a month. Trellian uses what is called a search index rating. The easiest way to calculate the search amount is to add “000” to the end of the search index rating.

For example, in the list of keywords for wedding accessories, the keyphrase “wedding hair accessories” received a “29.” Simply add three zeros (000) to the end of that number and you can get the amount of searches a month, in the case of “wedding hair accessories” the search total would be 29,000 searches per month.

Local Monthly Searches: If you are writing an article for a local business then you would simply add a location to the keyword or keyphrase to get suggestions and search volume. For example, if you were to put “wedding accessories in Dallas Texas” as the keyphrase, then you would see local search keyword or keyphrase suggestions specific to that location.

Keep in mind what we have mentioned in regards to the local, because we will explain later how you can create articles for local websites which can bring endless amounts of work.

Google Keyword Research Tool
We will suggest another good keyword research tool provided by Google. This tool they provide is a little more detailed.

It is free to sign up and you can use it as a more detailed research tool if you choose.

If you want to sign up and use Google’s Keyword Research tool you can do so by CLICKING HERE

* In order to sign up/sign in to Google’s Keyword Research tool you will need to do so through your Google/GMail account.

Training Update: You are Half Way Done With Training!

So far we have taken you through what SEO is, how SEO works with the search engines to rank websites and blogs. The importance of using content, creating content, and using keywords to provide the needed content and we have shown you how to use keyword research tools. Your head may be spinning a little which is normal, and it will all start coming together as we move on in the training.

Module 6 – Getting Started – Understanding SEO Content Articles

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Receiving Assignments
More than likely you will be receiving a list of keywords or keyword phrases from the client. Your client may be a publishing company, website or blog directly.

This is usually a simple process once you get your list of keywords/phrases from the client. You will just need to clarify the request. For example you may get an assignment that says:

“We would like you to create an article with the keywords – “wedding accessories,” cheap wedding accessories,” and “wedding supplies.”

Now as a SEO content article writer you would want to clarify whether the client wants all these keyword phrases in ONE article? or do they want three separate articles?

You would also confirm how many words they want the article, or articles.

Many times the client will ask your opinion, whether to do one article, or three articles. Your response to this is simple, to do three articles. Not just because you will make more money creating three articles, but it will produce three separate article content for the publisher, website or blog. You can explain from your knowledge of SEO that the search engines will better rank the website because of three separate articles with the keyword phrases separated for easier indexing.

If the client does want you to do one article with three keywords/keyword phrases that is fine. Using our article writing tricks and tools can do those types of articles with simplicity. We will be explaining more on that in a little bit.

Confirm Pricing With Client
We will be going over what you will be charging for articles a little later in the training. We will point out in this section that it is important to have a complete agreement of what you will be getting paid, before doing an article for a client.

Many times a client will have a price in mind based on their budget. When you first deal with a new client try to do the article for the amount the client has in mind. This will build a relationship and allow you to show off your article writing talent. Once the client sees your work it will inspire them to come back to you and send you more work.

Once you do a few more articles with a particular client you then have the option to start charging more, and usually the client will pay more if it is reasonable.

Placing Keyword/Keyword Phrases in Articles
A content article is very simple to write if the keywords or keyword phrases are simple. However, some clients may provide you with a phrase that is not conventional and can be a little tricky to create an article with the provided keyword phrase.

When you receive a keyword/keyword phase list from a client, the phrases may be awkward and your first thought is going to be “It’s not grammatically correct to put these words together in a sentence.”

For example, you may have to write a 500-word article with the keyword phrase “Mortgages Texas.” Not exactly a grammatically correct phrase.

This is where SEO writing can get a little tricky if you don’t know some rules of the game.

What a client may be trying to do is to optimize a web page for that phrase. Why? because that’s what the keyword research tool they use has shown them is the most popular phrase used when surfers look for info on “mortgages in Texas.”

And this is why not everyone can write quality SEO articles. You have to throw the conventional writing wisdom out the window, but still make it readable enough that it’s not just gibberish.

The following is how you might write a 500-word article that is optimized for the phrase “Mortgages Texas.”

Tip: FYI, you can put prepositions in between phrases without changing the keyword density, eg, “mortgages in Texas,” or “mortgages of Texas.” Or, separate them with a punctuation, eg. I don’t understand mortgages. Texas mortgages are…

The period between the mortgages and Texas doesn’t count in a search, so it’s still a valid keyword representing “Mortgages Texas”.

Also prepositions don’t count in a search. So the keyword “mortgages of Texas” is the same as “Mortgages Texas,” because the “of” is not recognized by the search engines.

Here is an example of a SEO article written about “Mortgages Texas” taking in to account what we just mentioned:

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A few things to observe from the article above:

Use Subtitles: Notice how we used the keyword phrase in subtitles – example: “Mortgages in Texas Down Payment Tip:” or “Mortgages in Texas Loan Tip 3:” etc. This is a good way to get the keyword or phrases you are targeting more recognition. Also if you make the subtitles bold they stand out even more.

Linking Text: You will see in the article above (highlighted in yellow) we used linking text and made a note to the publisher to add their links as they desire in the yellow highlighted section. This is not required but will make you look like a professional SEO writer if you can do this. Sometimes it takes a few minutes of research and you can add value to an article like linking text.

Keyword Density: The above article is optimized for the keyword phrase “Mortgages Texas” As you see in the article that the term “Mortgages Texas” was used in about 3% of the article.

Which brings us to the next section we will need to discuss – Keyword Density.

Keyword Density
We covered keyword density in module 4, however we didn’t give you all the details you need to know about keyword density and your articles.

Keyword density is a % (percent) of times a particular keyword or phrase is presented in your articles.

Most SEO publishers or websites will want a keyword density of between 3 to 5% per 500-word article. This may be different from publisher to publisher, but the general rule is between 3 to 5%.

So if you are doing an SEO content article make sure you clarify the keyword density amount with publisher or website. Most publishers know that anything over 5% is a bad thing and the search engines will actually punish a site if a keyword is mentioned too much.

How to Check Keyword Density in the Articles You Write
There are a few ways you can check the keyword density in your articles. One way is to figure for every 100 words written, that the keyword or phrase targeted is mentioned 3 to 5 times. So a 500-word article the targeted keyword or phrase would be mentioned 15 times for a 3% density and 25 times for a 5% density.

We also will show you a online tool that will do not only the keyword density, the the article word count as well.

You will go to this site – http://www.textalyser.net

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First Step: Copy and paste your article in the “Enter your text to analyze here” box as shown above.

Second Step: Remove any prepositions you may have used for keyword phrase. For example as in the article above we used “in” for the keyword phrase “Mortgages Texas” to make it more readable.

Third Step: Click the “Analyze the text” button and you will get a word count and list of words as shown here:

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This tool will give you a total word count of your article (be sure to figure in the prepositions you removed to the total), and it will give you the word density % (frequency) of every word in your article.

Search down only your keyword or keyword phrase you are targeting in your article to get the % (percent). It should be at the 3 – 5% range, or what ever your target keyword density may be.

Use the above tool to check your articles word count and keyword density. After you have done a few articles you more than likely will not need to use the online tool as it will come second nature to know your article word count and keyword density.

A Few Tips To Remember
As mentioned there are a few rules and tips to remember when writing articles with keywords:

Search engines will ignore punctuation between keywords like colons, periods, etc. So for example, you can put a period between your keyword phrase.

Search engines will ignore prepositions such as and, by, the, in, etc. So you can put these between keyword phrases and still accomplish your targeted keyword.

Add subtitles with targeted keywords or phrases to your articles and make the subtitles bold.

Add linking text to the end of articles if possible.

Search Engines Could Careless About Grammar
One of the hardest things you will find about being a content article writer is abandoning perfection. You don’t have to have the best grammar when writing content articles because the search engines don’t care about subject/verb compatibility.

Now, there is never an excuse for bad grammar, and a poorly written article will reflect badly on you if the spelling is wrong and the grammar is terrible. That is not what we are getting at here.

A good SEO content article writer will be able to do is still write a cohesive, interesting content – even if the keyword phrase is awkward and you have to strain to get the density. So the point is that if you abandon perfection, you can still write a perfect article that may not be absolutely grammatically correct.

Module 7- How to Write SEO Content Articles

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We are going to show you the steps to writing SEO content articles from start to finish.

After you receive an assignment do the following steps:

Step 1 Use the Internet to Conduct Effective Research:

The first thing you will want to do is after you receive the keyword list from client is hit the Internet. Go to your favorite search engine and type the exact keywords phrases on the list and see what comes up.

It is important to see what is available on the subject. This is even more important if you know nothing about the subject.

You may get results on the exact subject or get something close to related subject.

You will be able to find just about anything on any subject by doing this.

Step 2: Copy and Paste Useful Content:

Open a Wordpad or Notepad. You will want to go to any sites that may have useful textual content for you to use in your article.

Copy and paste any useful information on the subject of your targeted keyword phrases. Visit several websites and copy at least a few sentences from each site that contain the keyword or phrases you are targeting.

One thing to stay away from is quotes. Don’t copy any quotes as this usually is more personalized to a site.

This will allow you the ability to really expand your articles with the content you research.

Practically no content under the sun is new. What’s new is how it is written.

Step 3: Outline:

After you’ve done your short research, compose a brief outline of the article you want to write. The topics you’ve clicked on during your research and the content you’ve cut and pasted should give you some good starting points.

Important: Make sure that you do change the sentences you copied enough so they are not plagiarized. Usually just moving a few words around will do fine. Many publishers will run your articles through Copyscape to check for plagiarism. This is to protect them so they don’t get in trouble for copyright issues.

To give you an example of what we are talking about changing the sentence, take a look at this copied sentence from an article site on ceiling fans:

“In the rooms with the most traffic, if you want to circulate air, use ceiling fans.”

Here is what it looks like after we move around the sentence:

“If you want to circulate air in rooms with the most traffic, use ceiling fans.”

Not all sentences need to be moved around. With the millions of articles, and billions of sentences written there is bound to be some duplicate content on common sentences. Just use your own judgement if you think you need to move around a sentence.

Opening Paragraph: Try using 50 words for your opening paragraph. Use the keyword or phrase two times in the opening paragraph.

Subtitles x 4: Then add four subtitles in your article with the keywords or phrase in each subtitle and bold the subtitle.

After each subtitle write your article to total 100 words (including the subtitle word count).

After each subtitle use the keyword phrase twice in the subtitle article.

Closing Paragraph: Try using 50 words for your closing paragraph. Use the keyword or phrase once in your closing paragraph.

After you have done this you will have a 500 word article, with your keyword or phrase 15 times. This is a total of 3% keyword density.

Now you can read through the article and make any changes as needed. You can add or remove words to make the article sound better, just make sure to try to keep the same word count and keyword density.

Step 4: Spell/Grammar Check:

Run your article through a spell check and check for grammatical errors. We provide a writing tool in our Writing and Suggestion Tool which you will be able to use for both spell check and grammar check.

Final Step: Deliver the article to client: After you have completed your article it is a good idea to tag the article. What you will do is at the very top of article put something like: “Mortgages Texas” 502 Words.” This will allow your client to identify this assignment and making easier for billing purposes.

Delivery method to clients are as simple as adding the article as an attachment to the email, and send. Really short articles can be posted directly in the body of email.

Time to Complete Articles
The above method to create articles is considered the conventional way to create article. Using the above method will take you about 30 minutes the first time through. As you do more articles that time will be reduced to about 15 to 20 minutes.

If you look through the “Resources” side menu, we do have methods in our Article Writing Tips section that can create 300 to 500 word articles in ten minutes or less.

Module 8 – What to Charge for Your Articles and Getting Paid

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We are going to go over what you will be charging for your articles you create. Keep in mind what we will explain in this section is more based on industry standards. The bottom line is you can charge what ever you want for your articles, but you need to keep in mind that you will need to be competitive in order to keep a good work flow.

Most content article writers will charge a flat per-article rate. However, you can also charge by the hour as well. Most publishers will expect to pay you a flat fee for your article. You can offer bulk rate discounts to clients that will send you scheduled work. We will leave that up to you.

A good guideline to follow is a level of your article writing. We have put together a chart below to give you an idea what you should charge per article at different levels of your article writing career:

The chart below is based on single 500-word articles and your experience level of how many articles you have written:

Just Getting Started: FREE to $5 for first few articles.
Novice: (first 10 articles) = $10 to $20 per article
Intermediate: (25 to 50 articles) = $25 to $35 per article
Expert – Enterprise: (over 50 articles) = $35 to $50 per article

In the “Just Getting Started” we mention FREE, and what that will mean is we will suggest to submit some free articles to some of the publishing companies we provide. This will allow the publishers to see your content article writing skills. From there they will send you work for pay. This is just a suggestion but for our members who have done this it has worked out very well.

If you are “Just Getting Started” and are doing content articles for websites, or blogs directly, we will suggest to keep your rates very low ($5 per 500-word article) This will get you established with the websites and blogs. You can use your own judgement, but if it looks like a particular website or blog will be inclined to send you a lot of work, maybe you send them a few free articles as well.

Note: By creating free articles you will also have good samples to send out if requested. So doing these free articles at first will have more than one purpose.

These Articles Add Up Quickly
Once you have written 25 or more articles you can start charging the current industry rate. The current industry rate pay approximately $10 to $25 per 500-word article.

Let’s do a little math – We have shown you how to create 500-word articles in an average of about 20 minutes (using conventional writing) so that would work out to be about $30 to $75 per hour.

If you were to write for 4 hours a day, that would work out to be $120 to $300 per day.

If you were to write articles for 5 days a week, that works out to be $600 to $1500 per week.

This works out to be a $31,200 to $78,000 per year. This is only working a half day.

With our article writing tips and tricks we can have you doing these articles in as little as ten minutes.

So now in that 4-hour day, you can create 24 articles at $10 to $25 per article. You are talking about $62,400 to $156,000 per year, working a 1/2 day, and the best part you will be doing this all from the comfort of your own home.

Getting Paid For Your Articles
The first and most important thing to remember when getting paid for your articles is to have an agreed fee before starting the article.

Also you will need to make sure everything is clear on what content is needed in the article such as keywords or phrases, word count, etc. As mentioned stay in good communication with your clients and don’t be afraid to ask them questions to clarify what is needed.

Do you Need to Get Paid Upfront?

This is a touchy subject and the bottom line it is up to you. Some things to consider:

Website/Blog Clients: If this is a new client, then more than likely you will ask for 50% upfront, and then 50% when delivered.

Once you have an established relationship with a website or blog then you can request payment when the article is completed. Many website or blog owners will like that as it keeps their record keeping simple.

Tip: If a website or blog asks for sample articles, make sure to send them article content not related to their website or blog. This will ensure you that they will not use the sample articles in their site.

Publishing Companies: You more than likely will not have much say in this when it come to payments with publishers. More than likely you will get paid when the article is completed, or the publisher will set you up for Net 30 (payments once a month). Not all the publishing companies are the same, so make sure you read their payment guidelines.

All the publishers we list will pay you for your articles. If you find other publishers not listed in our program just make sure they are legitimate before providing them articles and expect payment.

Don’t Be Afraid to Contact Clients
If you are getting an article request, don’t be afraid to ask for a phone number to contact the client. This is a good idea for first time orders, and of course first time big orders. More than likely if it is a legitimate order then the client will be happy to give you their phone number. Also it may be easier to clarify the assignment if you speak directly over the phone.

We are not saying you have to do this, but just a good suggestion for new clients, and especially on a big order.

Accepting Payments
In chapter 1, we explained the ways you can accept payments for your articles.

One of the most popular ways to receive money for your articles is to use a Global pay processor – PayPal.

If you didn’t set up a PayPal account you can do so by going to the “Resources” side menu, then click on the “Setting Up PayPal link

You will select the “Personal” account, which will allow you to receive payments from other PayPal account holders.

If you later want to accept credit card payments, you can upgrade to the “Business Standard” account which is free.

Payment by Publishers: Most of the publishers will send your payment by PayPal, mailed check, or direct bank deposit. Just confirm with each publishing company which option they offer to send payments.

Payments by Websites/Blogs: When dealing with websites or blogs they are usually open on how to send the payments. However, most will probably request to send payment by PayPal which makes it easier for them.

This is great if you have a PayPal account.

What if you Can’t, or Don’t Want to Use PayPal? As mentioned, the first alternative to getting paid by publishers, websites or blogs, would be to request payments by mailed check, or direct bank deposit. Many publishers, websites or blogs will be able to send payments by checks or direct deposit as an alternative to PayPal.

This is great if you can accept payments by mailed check or direct deposit.

What if you Can’t, or Don’t Want to Use PayPal, Accept Payments by Mailed Check, or Direct Deposit?
Some members from different countries in the world may not be able to use PayPal, receive checks by mail, or payments by direct deposit. This may limit some of the possible assignments or opportunities. There are even alternatives for this as well.

Many websites or blogs (especially if they are International) are willing to pay by a few alternative International pay processors such as:

Moneybookers.com: Works just like PayPal, but available to more countries than PayPal.
Payza.com: Works just like PayPal, but available to more countries than PayPal.
Western Union: Use Western Union online program, it’s safe and allows you to receive money from just about any country.

* Note: Western Union is safe if your are receiving money. Don’t ever send money if requested through Western Union. As a matter of fact as a content article writer with the program, you will never need to send out money, just receive it.

With all the possible payment methods you should be able to get your money for your articles you create.

Tax Requirements
If you are from the United States of America, you may be required to fill out a 1099 form for taxes with the publishers or websites. This is completely normal and is required by law. When you fill out the 1099 it’s a good idea to use your EIN which will protect your personal information such as your SSN. Not saying there is anything to worry about with these companies, but it’s never a bad idea to be safe.

For International members, and depending on which country you are from, you may not be required to fill out any U.S. tax forms.

All members whether from the U.S.A. or any other country will need to report your income as required by your country’s tax laws.

Tax Benefits
Working as an independent article writer may have tax benefits. You can write off some expenses, use of home office, etc. We will suggest to contact a tax professional to get good advise on how to benefit from working from home.

Module 9 – Great Niches to Write Articles About

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In this chapter we will go over some of the best current niches and trends that produce profitable article content.

One of the best things about article writing is that it is almost recession proof. When a recession is at its worst, more opportunities actually open up as an article writer if you pay attention to trends.

If you pay attention to current issues you will see that opportunities will open up all the time. Let’s give you an example of this.

A few years ago many article writers stayed busy writing articles for mortgage companies about doing refinances, no money down, no income verification, etc. Well, you know where that led us…

Now, those same article writers are still writing articles for mortgage companies, and all that has changed is the subject. Now the articles are being written about how to get help for foreclosures, new credit guidelines, ARMs (adjustable rate mortgages). There actually has been more new websites, blogs etc because of the economic meltdown of the finance world. What does that mean? more work for you as a content article writer. The only thing that will ever change is the subject.

We will give you some good niches that always remain a good source for content article writers.

Finance: As mentioned finance is always a strong subject, and financial websites and blogs are always good clients and will to pay well for updated article content. Always hot subjects in finance are personal finance, small business finance, big business, and personal investing.

Real Estate: The game has changed over the past few years, but real estate online has grown over the last ten years. Sound a little strange? Maybe, but it just goes to show you how rapidly the Internet on a whole is growing. Some hot subjects in real estate are mortgages, commercial leasing/selling and the current hot subject is foreclosures. You may be thinking that you don’t want to write articles about something so negative. Actually, we are seeing more articles written on how to help people in foreclosures, so you can actually provide positive information from your articles.

Technology: With all the technology out there, this is the number one subject for article writers. There may be some subjects you may not be qualified to write articles about, but there are many you will. You will see everything from programming a computer to programming your iPhone phone numbers. Technology articles will usually pay the best. Don’t be afraid to look into this subject.

Health: This is another fertile niche with many subjects. The following are primed growth – Gerontology, natural and organic foods, disease, diet and obesity, exercise, and these are always popular – pregnancy, babies, mental health, cancer, smoking cessation, alcohol and drug abuse, and psychotherapy.

Green Writing: This is another fast growing niche and will be for many years to come. This is one of the newer niches and now may be the time as a new article writer to spend some extra time exploring. You will see subjects from recycling to solar power.

Politics: This is a booming market especially in the online market. You may think that this niche would cool off in non-election years. Actually there seems to be more articles needed in non-election years than in election years. Most of the campaign dollars goes to media during an election year, some is budgeted for online marketing, but the majority will be spent on television ads, community support, etc. After the election the politicians will spend their money online to keep their constituents informed by online websites and blogs, which creates more articles in non election years.

In the recent elections a record amount of money was spent online for that election. It is now showing a trend that candidates are starting to spend as much of their campaign funds online. If this is any indication by the next election, we could see more money spent online than in media. This could be hundreds of millions of dollars ready to be spent on content article writers by the next election.

Online Marketing: This is another huge market and of course is a 100% online market. Working with online marketing companies will provide you work on many subjects from reviews, meta tag writing, press releases, blog posting, and much more.

Entertainment: No matter what the economy is doing everyone wants to know what Angelina Jolie and Brad Pitt are up to. Entertainment websites and blogs are very popular. And with all the reality shows coming and going, it is a very stable niche.

Travel Writing: Travel sites may be the most common for doing updates on their content. We have some of our members that are providing two to three articles per day for travel sites. People love to look at places to travel, view photos of beautiful places, read others experiences, and in many cases just dream. This is another to take a very close look at.

What we just mentioned are always very popular niches and are the big players in the content article writing job. Now we didn’t mention the thousands of other niches you will find online… do we need to say anymore.

Module 10 – Getting to Work

Can’t see video? Then CLICK HERE to view at original source in new window

Now it’s time to explain how we will provide the work so you can start earning your income.

In the “Jobs” section we will break this down into three different income opportunities:

Submitting Articles to Publishers
Submitting articles to publishers is very simple to do. We will provide you with all the publisher companies you can start submitting your articles to. As mentioned we will suggest to submit some articles for free to the publishers so they can look at your writing skills. If you follow the directions we give you in this program on creating content articles, we assure you will get plenty of work from these publishing companies.

Article Writing Job Listings
We will provide you with job listings with thousands of jobs for content writers. All you need to do is read the job or assignment posting details, which will tell you what is expected (word count, keywords, etc.) and the pay. If it is something that you are interested in doing, simply respond to the posting and get the job.

Article Writing Jobs Direct Local Assignments
With our Article Writing Jobs Direct Assignments listings we will provide direct contact between you and the company or individual looking for content to be written. We break this down by country, state, city or region which will allow you to select a local listing nearest you. Because most content writing jobs are online and you will be working from home, you can select any country, state, city or region you choose to find jobs as well.

Module 11 - Writing Content Directly For Websites/Blogs

This is 100% optional, but can be very rewarding if you choose to go down this path!

We will show you a few great tips to get content article writing jobs directly from websites, blogs, newsletters, etc.

There are many content writing jobs available globally from millions of websites or blogs. We will show you some good tips to get work from these global websites, blogs etc, However, there are maybe even more jobs you will be able to get from local websites or blogs and we will cover that as well.

The first things you will need to do whether you will be working with global or local websites or blogs is to get a few things set up.

We will explain three important things that you will require to gain work from these websites.

1. Getting Set Up
2. Create Sample Articles
3. Create a Client Contact List
4. Set Up Email and Campaign Drafts
5. Follow Up and Response

1. Getting Set Up

We will mention a few must things you will need to start getting work for websites or blogs. We will mention a few optional things that we will suggest to do that will help you get work directly from websites or blogs.

The following are needed for your article writing business:

eMail Account: You will need a separate email account for your content writing business. If you already set up a separate email for any of our programs, then you are ready to go.

Blog (optional): Although we mention a blog as optional, we will say the advantage of having a blog is well worth the few minutes it will take to set one up. You can use our Creating Blog Articles Part 1 program to learn how to set up a free blog, as well as making money with your blog. On your blog you can show some sample articles, explain your services offered, fees you charge, and as you build clients you can put testimonials which will help your conversions.

Client File Folder: You should create a separate file folder and place it on your desktop. Label the fold “Content Article Clients” You will be adding different files to this folder as you go along.

2. Create Sample Articles

If have not created any sample SEO content articles you will need to do so. You will only need 3 or 4 articles that you can email to potential clients.

Remember you will not send any article samples that pertain to the websites content. Example, if you are contacting a dog training site then you would not send any articles that deal with dog training. This is to ensure that the articles you send will not be used on the sites and you won’t get paid.

3. Create a Client Contact List

We will go over how you will be able to contact websites or blogs directly.

In your file folder you set up “Content Article Clients,” create a new Wordpad, or Notepad file and name it “Potential Clients.”

Review Module 9 – Great Niches to Write Articles About. This will give you some good ideas on which markets you will want to contact directly.

Contacting Global or Local Clients: We are going to show you how to contact clients whether it is Global websites or blogs, or Local websites or blogs.

The only difference between the two is how you do your research.

For Global websites or blogs, you will do a search on search engines using the main web search. Your keywords will be more general descriptive keywords ie “how to finance” “dog training,” etc.

For Local websites or blogs, you will do a search on search engines using local search by entering your location by city or zip next to keyword. Your keyword will be localized ie “financing Dallas Texas,” “dog training in Dallas Texas,” plumber in San Francisco CA,” etc.

Global Research Example Steps:

1. Go to SearchHybrid.com (use any of the major search engines) and type a search for “Finance.” (you can do this for any subject or niche)

You will then find the “Searches related to finance” and get a list of additional keywords related to finance. Usually you will get a list of 8 to 10 related keywords or keyword phrases.

2. Open your Wordpad for “Potential Clients,” then enter “Finance” as the subtitle.

3. Copy all of those 8 to 10 related keywords under the subtitle “Finance.”

4. Now, click on the first related keywords which may be something like “finance stocks” and you will get another list of related keyword phrases to finance stocks. Copy all of those related keywords under finance stocks.

5. You will then repeat the process under all the related keyword phrases in related searches which will further refine your search.

It is up to you have many keyword phrases you want to retrieve. Some members will get a list of 20 or 30 keyword phrases, some members will have a list of 500 + keyword phrases by doing more depth refining. The point is that the more keyword phrases you get, the more potential clients you will get.

Once you have your list you can start to contact some of the websites that come up in the results.

Don’t contact any of the websites on the first pages of search results. More than likely the websites or blogs on the first pages will not need your service and the reason is they probably already have a team of content article writers.

Your best potential clients will be from page 2, all the way to page 100. So you will see there are many sites you can contact that will be wanting to get to the first page of search engines.

After you begin searching for websites or blogs you can go to the actual web pages and take a look around. Look to see if they have any articles or content for their web pages. You will see many sites will not have any articles or content; which is probably why they aren’t ranking on the top pages. These are the websites and blogs you want to contact.

One thing to look at is that the website is not a commercial site such as eBay, Craigslist, Wikipedia, etc. Those sites don’t create articles because the content is provided by their users.

When you are on a potential client’s website, try to find a contact email address, or the “Contact Us” page. If you get a list of email addresses to make contact, look for the webmaster’s or publisher’s email address.

On your “Potential Client” Wordpad or Notepad file, add the website URL address, the contact email address. If the website has a contact us page then add the website URL address to that page.

You can also make any notes about the website or blog that may help you write up your contact email.

It is up to you on how many websites or blogs you get on your list. Usually our colleagues will get a list of about 25 to 35 potential clients under each keyword phrase.

4. Set Up Email and Campaign Drafts

Once you have your prospect client contact list, it’s time to compose a contact email.

You will want to make it simple and to the point. Most website owners don’t have the time to read through several pages of an email and more than likely they will just delete the email.

Keep it brief and professional, and be sure to add a sample article or a link to sample articles on your blog (if you created a blog).

The following is an example of a good contact email you can send out. Feel free to use it as a style template to use as your own.

**********HERE IS START OF THE EMAIL:**********

Subject Line of Email: SEO Content Writer

Body of Email:

Dear (contact name or website name),

I’m personally contacting you to offer my services as an SEO content writer. I’m a professional content writer and can help you with creating fresh content on your website and/or blogs.

I have been helping websites such as yours for some time now and your website is primed to advance on the search engines with good consistent article content.

I’m sure you know about the new Google “Panda” update as of August 2012. The new Google algorithm is now taking into account fresh content as a major factor in ranking websites and blogs on their search engine. Google is now using updated content as the number one ranking factor even more so than back links or traffic.

As you know it has always been important to keep updated content on your website in order to move up the rankings, not only Google, but Yahoo and Bing as well.

The articles I create are the perfect content mix and keyword density that the search engines are currently looking for.

I would like to discuss how my services could help your website by creating fresh content for your website on a consistent basis.

Please feel free to visit my blog and view all the services I offer, as well as view some article samples I have created.

Here is my blog – Your Blog Address Here

(if you don’t have a blog, then you will explain you will attach a sample article for them to review)

Thank you for taking the time to read this email and I hope to hear from you in the near future.

Sincerely,
(your name)
SEO Content Provider
(your email address)

**********END OF EMAIL**********
The above email is a great email and up to date. As mentioned the current events such as the new Google Panda update which has website and blog owners scrambling to get their sites ranked.

We will mention again that if you can get a blog set up with your services, it will be a big help and usually will help convert potential clients.

The best thing to do is make a draft of the email you are sending. This saves time in when you need to send to potential clients. You will just open the draft, change the contact name, enter the email address and send.

Sending eMails: Make sure you send the email letters out individually and not to multiple email addresses with same email. This will make your email look like spam, not to mention unprofessional.

After you send your emails to clients make sure to make a note that you sent the email as well as the date you sent the email which will allow you to follow up as needed. You don’t want to send duplicate emails to same prospective client.

5. Follow Up and Response

Allow at least 48 hours to receive a response, and many times it can be later than that. If you don’t get a response in a couple of weeks, make a note of that next to the client in your list. You may be able to send a follow up email.

Your follow up email can be very simple. Mention that you sent an email a few weeks ago and have not received a response. You would be happy to resend the original email or discuss how you can help them with the content of their website if they prefer.

Once you get a response with website or blog owner you can now go further with discussing on how you can help them with creating article content. Before your initial response, go to the website again or view your notes. You can then go into more detail of the content you can create and really look professional.

For example, if you get a response from dog training website, you could respond and explain how you can create dog training tip articles, dogs health articles, etc.

Use your keyword research tool to help you with subjects, keywords, and phrases that is related to website content when responding.

Decide what you want to charge for each article (remember to keep them reasonable for first few articles). Also get a figure for some bulk rate articles or even a monthly fee. More than likely these websites will want articles on a regular basis and that is great for you.

A good package is one article per week for each website. Each article will be 500 words and a keyword density of between 3 to 5%. You could charge a fee of say $39.00 per month.

With our program you could do those four articles in less than an hour. Be prepared because you could get as many as 100 + websites that will buy these monthly packages which calculates to $3,900 per month.

We have members with over 500 website clients that purchase monthly packages and they are charging even more than $39.00 per month.

The best part of this program is you can keep it small or make it big, the choice is yours.

YOU ARE READY TO START SUBMITTING ARTICLES!

 

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